Katie + Curtis, The Husband and Wife Duo
How Did We Get Here?
We didn't grow up dreaming of poop bags...
Curtis started GIVE A SH!T™ with his wife Katie after a lifetime of compulsive animal rescue missions and an unrelenting urge to pick up trash.
No really, diagnosed OCD. If he saw rubbish on the ground, he had to stop. If he saw something furry on the side of the road, he'd pull over mid-highway just to make sure it wasn't a hurt animal.
This started to take up a lot of time and energy, so Curtis started thinking: What if I could build something that helped both of these compulsions? Trash and animals.
Then One Day...
On a walk with Katie, after picking up what felt like the 20th plastic poop bag, Curtis noticed the public bin overflowing with more bags, all full of dog sh!t headed for landfill.
He turned to Katie and said:
“Babe… let’s try to do things differently. Pet products that work, and a business that gives back.”
Not a Lifelong Dream...
Just a realization that someone had to do better, and slapping “biodegradable” on a box and calling it a day wasn’t enough for us.
So we built GIVE A SH!T®
A brand with a mission to make pet products with less waste and help fund animal rescue.
Created by a husband and wife who really do give a shit!
OUR MISSION IS TO FEED 100,000 RESCUE ANIMALS BY 2030 + SO MUCH MORE
OUR MISSION IS TO FEED 100,000 RESCUE ANIMALS BY 2030 + SO MUCH MORE
OUR MISSION IS TO FEED 100,000 RESCUE ANIMALS BY 2030 + SO MUCH MORE
The Humans Behind the Mission
Meet the Rest of Our Rebellious Crew
LEE
The Wizard of Operations & Co-CEO
Lee is the behind-the-scenes magician who makes sure Give A Sh!t runs like a well-oiled (and impactful) machine. From strategy to execution, he’s the one who keeps our wild ideas grounded in reality, ensuring we can grow, give back, and keep the mission strong.
JODIE Sue
The Animal Crusader & creative director
Back in 2022, Jodie was deep in her Environmental Science degree when she took one look at what her brother Curtis was building and said "I'm in." Today, she's the creative force behind the brand, the voice behind the content, and the driving force of every rescue programme. Jodie is on her 31st foster animal.
ANTONELLA
The Community Alchemist
Antonella is our social butterfly with a purpose. She builds genuine connections with our community and partners, creating incredible competitions and fostering collaborations that help us do more good, more often. Her gift of friendship and strategy keeps our brand loved, trusted, and always evolving.
Rhea
Operations Fairy Helper
Rhea is part of the team keeping the wheels turning behind the scenes. She lives in the spreadsheets, jumps on customer service, and makes sure every order lands where it should, when it should. If something needs sorting, she has already sorted it.
Cruelty Free Peta Certified
Family Run Start-Up
Materials Matter
Highly Rated Products
